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RRP Pricing :
- $179.00 with 16g Memory Card*
- $329.00 with 32g Memory Card*
*Pricing as at 20/08/2009. Please check with your reseller or New Magic to confirm current pricing
NOTE: This product replaces the e-films MxR.
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32GB Recording with e-LCR
Supporting 1GB to 32GB SDHC cards the e-LCR records all major video formats supported by the Sony EX1 or EX3 cameras. Whether it’s 1080i or 720P* PAL or NTSC, the e-LCR has you covered. Don’t be limited by memory just take more e-LCR cards to record for longer.
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Precision Design
Designed to fit precisely into the Sony EX1 and EX3 drive bay to retain full functionality of camera bay doors. Retains all on the fly switching and copying features of the EX series cameras. The secure lock mechanism gives your high profile production for broadcast, drama or independent the security it deserves, ensuring you always keep what you shoot.
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e-Films e-LCR
Lockable Card Reader—
The Secure Sony SxS Replacement
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Record like Tape • Affordable like Tape • Keep Original & Archive just like Tape
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E-films Technology
The e-LCR express card replacement for Sony EX1 and EX3 customers, records to all major formats and with its lockable mechanism for SDHC memory gives you a true tape replacement. Just keep shooting in any conditions for any length of time by swapping out the e-LCR on the fly. E-films utilise up to 32GB SDHC memory inside the e-LCR to keep unit costs low during the production of video. The e-LCR gives Sony EX series camera owners affordable recording overcoming the traditional high cost of sealed solid-state recording media.
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Treat the e-LCR just like Tape
The e-LCR was engineered from the ground to be used just like tape, giving you the advantages of flash memory, with the security, flexibility and affordability of traditional tape workflows. The e-LCR offers a practical form factor for handling and storage, lightning download speeds and high capacity recording. The innovative e-LCR lockable card reader gives you the capability to quickly and easily swap out the e-LCR on the fly just like tape. The best part about the e-LCR workflow is the unit and SDHC are so affordable, putting the original e-LCR card on the shelf after production is now a reality. Keep the original flash recording, archive and store just like tape. We even include a case and labels just like tape. 
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Product Overview
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- The e-LCR Express Card Reader is the first truly affordable SxS memory card alternative. At a fraction of the cost of existing SxS media, the “e-LCR” removes the high media costs associated with a purely digital workflow.
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- The e-LCR Express Card Reader has been specifically designed by Video Professionals to accommodate SD/SDHC cards for HD acquisition and is fully compatible with Sony EX1/EX3 cameras.
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- The e-LCR Express Card Reader has the same physical footprint of other SxS media therefore giving you 100% compatibility with camera memory bay doors. It uses a push-in/push-out mechanism where the whole SD card is enclosed in the reader and works with memory cards from most of the popular manufacturer’s, including Sandisk, Transcend and Kingston.
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- The “e-LCR” is capable of recording 1920x1080 35Mb/s HD in the same way as SxS cards. Producers can now complete several days of shooting and download when they return to the studio eliminating the need to take a laptop into the field.
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- The “e-LCR” has largely decreased the cost per hour of footage to between 1/6th and 1/8th of SxS. The “e-LCR” card adapter was specifically designed and engineered as a low-cost alternative to SxS card acquisition without compromising any of its capabilities.
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Why should I use the LCR card instead of the Sony SxS card?
The exceedingly high cost of the SxS cards, makes the LCR a must-have item in every professional camera kit.
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Just Like Tape
The affordability and flexibility of SDHC memory and the secure e-LCR design now make it practical to utilise solid state memory in the same way as tapes. Use more e-LCR cards as the production expands just like tape. Keeping the original media as your master archive gives you security and peace of mind, allowing you to continue using your tried and true methods of tape based production. Because it’s solid-state you get the speed and flexibility of the new digital world too. We even include a durable coloured plastic case and 10 reusable labels so you never mix up your productions.
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