Revolutionary New Rotolight Anova LED Studio Floodlight
Lights Up Formula 1 Shoot
April 2012 – Rotolight (www.rotolight.com) was recently used as the light of choice for a high profile shoot at the Silverstone F1 Track. The Autosports awards shoot saw some of the best young future F1 stars competing for the opportunity to drive in Lewis Hamilton’s 2008 Championship winning Formula 1 car.
Given the high profile nature of the event the final results had to look fantastic. The shoot presented many challenges to the London based production company Sequence www.sequencecreative.co.uk. Sequence’s previous production credits include: James Bond Quantum of Solace, Top Gear Live, BBC Sport, Freemantle, Sky and Channel 5.
"We've used Rotolight systems on several high-profile shoots in the last year. The ease of use, portability and speed of work they allow are excellent. We were able to mount the Rotolight RL48-B's into a McLaren cockpit at Silverstone just before a hot lap to add extra shape to the interior GoPro driver shots with very little hassle. On larger setups we used the Rotolight Anova Studio lights to get some great stylized shots of the cars and drivers”, said Ben Foakes, Head of Post at Sequence.
The revolutionary Rotolight Anova is a 1000 Watt, Bi-Colour LED floodlight with built in Wifi and the world’s first “Magic Eye” technology, allowing wireless remote control of brightness and colour temperature. Anova can also accurately sample both colour temperature and intensity, and wirelessly transmit or recall settings across the world to another ANOVA, enabling replication of lighting conditions from location to studio.
"The other challenge” said Ben Foakes, “was the changing ambient light conditions. We were shooting from dusk till dawn so the ability of the Rotolight to accurately dial in the desired colour temperature throughout the shoot was extremely useful".
Capable of accurately reproducing white light from candlelight through to full daylight and featuring a super-wide 110 degree beam angle, Anova eliminates hard shadows and hotspots with a gorgeous soft light output and the signature "Ringlight" effect. At just 2.6Kg in weight and only 38 watt power consumption, the Anova is highly portable, and features a V-lock plate allowing for a minimum of 3 hours battery operation.
Ben Foakes continues, "Our end client was delighted with the finished production and I was very impressed by the Rotolight product, in particular how we were able to use it in environments where traditionally far more expensive solutions have been necessary. We look forward to using them again on our next production”.
Availability
Rotolight RL48-B's are available now from all leading resellers starting at $169 (Inc GST, AU$). Rotolight Anova will be available from late April 2012 at an RRP of $2949 (Inc GST, AU$).
For More Information
Visit www.rotolight.com or contact the Australian / New Zealand Rotolight distributor New Magic Australia www.newmagic.com.au, Phone: (03) 9722 9700, email: sales@newmagic.com.au
About New Magic Australia Pty Ltd (Australian and New Zealand Rotolight Master distributor)
New Magic Australia Pty Ltd is a recognised leader in the distribution and marketing of multimedia hardware and software, representing a carefully selected range of innovative, leading manufacturers and catering for both the professional and consumer markets. New Magic Australia established in 1993 is the Australian distributor of Blackmagic Design, Convergent Design, NewTek LightWave 3D, Hauppauge Computer Works Inc, Matrox Video Products and Sony Creative Software products. www.newmagic.com.au
