Fremont, CA – June 18, 2018 - Blackmagic Design today announced that DP Rah Sharma shot the music video for the new popular song “Sharaab” by Ash using its URSA Mini Pro digital film camera and Video Assist 4K monitor/recorder. Rah also used a DaVinci Resolve Mini Panel and DaVinci Resolve Studio to complete color correction on the video.

Ash is a Sydney, Australia-based Punjabi singer and has quickly become one of the most popular Punjabi singer and songwriters in Australia, India and Nepal. His videos have been viewed by millions of people around the world, and his latest song and music video, “Sharaab,” has been viewed millions of times since its premier in December 2017.

Rah is a Sydney-based DP who works on corporate videos, music videos and films, including a number of Indian and Nepalese films and music video productions. After shooting the new Nepalese horror film “Sunkesari” using the URSA Mini Pro, Sharma moved to shooting “Sharaab” that was distributed by Lokdun, and he knew the URSA Mini Pro would again be the right choice.

The music video follows four friends and a love triangle that forms between two of them with a woman at a club. Told in three flashbacks, the video mostly includes brightly lit, crowded dance floor and club scenes. One of Rah’s passions is creating mood lights on set to provide unique visuals, and the “Sharaab” video gave him the perfect opportunity to combine that passion with shooting high quality 4K footage using the URSA Mini Pro.

“Punjabi music videos always tell a story, and Ash had a very specific and exciting story in mind that took place in a dance club. It was a mix of moving wide and up close shots with dramatic dance lighting throughout. The URSA Mini Pro’s high dynamic range and internal ND filters were perfect for handling the quickly changing lighting I wanted to use,” said Rah Sharma.

“I was constantly moving with the camera, and as anyone who has been in a dance club knows, the amount of light changes constantly depending on where you are and how the lights are moving during a song. I knew the amount of data I was getting with the URSA Mini Pro’s dynamic range would give me the freedom to go where I needed for the shot and still get all the details,” he said. “The internal ND filters in the camera are a life saver in changing light situations. I love being able to use the different combinations of aperture and shutter angles to work in any type of lighting, which in the end gave me a lot of freedom with lighting for ‘Sharaab.’”

Rah shot the music video at ISO 800 and in ProRes HQ to help quickly transfer data in order to meet the shoot’s tight two day schedule. He also used a Video Assist 4K monitor/recorder during the shoot to allow him more freedom of movement around the dance floor.

“The design and balance of the camera and the Video Assist 4K were great. The set was crowded like in any small club, but I also had to deal with watching out for cables and keeping numerous actors and actresses in frame. The flow of the video had me moving between close up shots of actresses dancing to wide shots, so I relied on the Video Assist 4K to see the bigger picture as well as give me amazing views of what each shot looked like,” he said.

Press Photography
Product photos of URSA Mini Pro, Video Assist 4K, DaVinci Resolve Studio, DaVinci Resolve Mini Panel and all other Blackmagic Design products are available at www.blackmagicdesign.com/au/media/images

About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com/au/.

About New Magic Australia Pty Ltd (Australian and New Zealand Blackmagic Design master distributor)
New Magic Australia Pty Ltd is a recognised leader in the distribution and marketing of multimedia hardware and software, representing a carefully selected range of innovative, leading manufacturers and catering for both the professional and consumer markets. New Magic Australia established in 1993 is the Australian distributor of Blackmagic Design, Convergent Design, Hauppauge Computer Works Inc, Cubix and Matrox Video products. www.newmagic.com.au.