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Blackmagic Design Revolutionizes the Visual Effects Industry with Fusion 7

Fremont, CA - November 10, 2014 - Blackmagic Design today announced that Fusion 7, the world’s most advanced visual effects and motion graphics software, is now available completely free of charge. Fusion 7 for Windows can be downloaded from the Blackmagic Design website now.

Previously getting access to high end visual effects tools such as Fusion cost thousands of dollars, so it was more restricted to elite Hollywood visual effects artists. Now with Fusion 7 being available free of charge there is no limit to block anyone from creating world leading visual effects. Blackmagic Design believes this will revolutionize the industry and consumers will be able to watch dramatically better feature films and television shows in the future.

Also announced was Fusion 7 Studio, a complete bundle of VFX and motion graphics solutions with collaborative tools and unlimited network rendering for creative teams and larger facilities. Fusion 7 Studio drastically reduces the cost of setting up multi user studios. Fusion 7 Studio will be available for $1275 AU$ (Inc GST) from Blackmagic Design resellers worldwide.

Fusion has been one of Hollywood’s leading visual effects and motion graphic tools for over 25 years and has been used on thousands of feature film and television projects, including blockbusters like Maleficent, Edge of Tomorrow, Sin City: A Dame to Kill For, The Amazing Spider-man 2 and The Hunger Games, as well as hit television shows like Battlestar Galactica, Orphan Black and many more.

The free of charge Fusion 7 is a fully featured solution and is not limited in it’s features. It has a massive visual effects and motion graphics toolset that can be used for both personal and commercial work. Fusion 7 features an infinite 3D workspace and an easy to use node based workflow for quickly building unlimited effects. Customers get advanced 3D compositing, paint, rotoscope, retiming, stabilization, titling, an amazing 3D particle generator and multiple keyers, including Primatte. Fusion 7 also lets customers import and render 3D geometry and scenes from other applications as well as create their own elements from scratch.

The $1275 AU$ (Inc GST) Fusion 7 Studio includes everything found in the free Fusion 7 software, plus adds extra high end features such as optical flow tools for advanced retiming, stabilization and stereoscopic 3D production, support for third party OpenFX plug ins, and distributed network rendering so customers can render jobs on an unlimited number of computers at no additional cost! Fusion 7 Studio also includes Generation, a studio wide multi user workflow and collaboration tool that helps creative teams manage, track and review versions of every shot in a production. Customers can also move projects from the free Fusion 7 software to a workstation running Fusion 7 Studio and take advantage of workflow collaboration and unlimited distributed network rendering.

Unlike other software, Fusion 7 Studio doesn’t require annual maintenance fees, subscriptions, a connection to the cloud, or per node render license costs. That means customers don’t get tricked into hidden or on going costly payments for software they’ve already purchased.

“Visual effects software has been expensive for way too long and it’s time that this changed. Consumers are screaming for more exciting movies and television programs and so we need to do everything we can to help our customers create stunning visual effects,” said Grant Petty, Blackmagic Design CEO. “Now, with the free version of Fusion, everyone from individual artists to the biggest studios can create Hollywood caliber visual effects and motion graphics! When combined with DaVinci Resolve Lite, customers can get the world’s most advanced tools for editing, grading, 3D compositing, visual effects and motion graphics, all absolutely free!”

Availability and Price
Fusion 7 software for Windows is available for download now from the Blackmagic Design web site free of charge. Fusion 7 Studio will be available for $1275 AU$ (Inc GST) at all Blackmagic Design Resellers. Existing Fusion 7 customers and customers on a current Fusion support plan can upgrade to Fusion Studio at no additional charge by contacting Blackmagic Design.

Press Photography
Product photos of Fusion 7, and all other Blackmagic Design products, are available here

About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to http://www.blackmagicdesign.com/au.  

About New Magic Australia Pty Ltd (Australian and New Zealand Blackmagic Design master distributor)
New Magic Australia Pty Ltd is a recognised leader in the distribution and marketing of multimedia hardware and software, representing a carefully selected range of innovative, leading manufacturers and catering for both the professional and consumer markets. New Magic Australia established in 1993 is the Australian distributor of Blackmagic Design, Convergent Design, Hauppauge Computer Works Inc, Cubix, Matrox Video and Sony Creative Software products. www.newmagic.com.au